Thursday 6 November 2014

Primary Research - Qualitative And Quantitative

There a two types of research prevalent- primary and secondary.



SOURCE: https://ruthlessresearch.files.wordpress.com/2011/09/map-of-research.jpg

Primary research involves first perspective study consisting of qualitative and quantitative study.


QUALITATIVE RESEARCH 

Project 1 example - Study Lamp

Ask questions to light shop employees on what type of study light is most popular in market...
Do group discussions with students and other category of people who use study lamps on what type of lamps are the most convenient and what material is long lasting....

QUANTITATIVE RESEARCH 

A statistical survey on what type of bulb is best suitable for the light.

SOURCE:https://www.sa.gov.au/topics/water-energy-and-environment/energy/saving-energy-at-home/household-appliances-and-other-energy-users/lighting


Primary research methods help to get a more personal reflection of the topic. It takes into consideration, real life situations, which are contextual to the problem. But one disadvantage , that I feel is that it may vary too much in terms of concluding and is too time consuming. 




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